Branded Male

Limited Quantities

by Mark Tungate

Men are not what they once were. In article after article we're told a new type of man is around--more interested in looking good and keener on shopping.

Branded Male sets out to discover what makes men tick as consumers and  how products and services are effectively branded for the male market. Using a "day in the life" of a fictional branded male, Mark Tungate looks at male-oriented brands and their marketing strategies in areas as diverse as:

• grooming and skincare
• clothes
• dieting, fitness and health
• interior design
• cars
• travel and hotels
• magazines
• technology and gadgets
• film and TV
• alcohol
• restaurants
• sex and dating

Touching on famous names such as Gilette, Gucci, Savile Row, Dunhill, Habitat, BMW, Hummer, GQ, Esquire, Apple, Guinness, and Jack Danaiel's, Branded Male examines modern man's exposure to brands and reveals which marketing messages have the most impact on his wallet.

Mark Tungate is a journalist based in Paris, France. He specializes in marketing, media, and communication.