Carcieri, Matt
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Matt Carcieri is one of the world’s foremost “purposologists,” having worked on purpose with more than a hundred companies and brands.
He began his career as a marketing executive at Procter & Gamble, where, for fifteen years, he pioneered purpose-driven brand building inside the world’s largest advertiser. As an in-house expert on the topic, he spearheaded purpose work on all of P&G’s billion-dollar brands.
Today, he is an independent consultant and an affiliate of The Jim Stengel Group, a think tank and consulting practice founded by the former CMO of P&G. In those roles, Matt has helped to define and activate purpose for companies across a variety of industries – from financial services and insurance to health care and hospitality.
Matt holds an M.B.A. from Georgetown University and has co-authored works in three marketing compilations, including Kellogg on Branding (Wiley, 2019). He is a sought-after speaker on both the business and college circuits.
He lives in East Greenwich, Rhode Island.
 Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star. $30.00 $24.95 
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