Heisler PhD, James T.

Dr. James T. Heisler’s career in the market research industry spans 40 years.  During this time he has held senior positions with Market Facts, ORC International, Harris Interactive, and Nielsen. 

Most of his career has been as a senior strategy consultant providing thought leadership on client engagements from program design through analysis, reporting, and post-research consultation to help clients act on the research. He is experienced in all aspects of B2C and B2B market research with expertise in all of the key marketing issues—market assessment, product/service design, brand strategy and customer experience.  

Dr. Heisler has worked with many of the leading global corporations across the CPG, financial services, technology, telecommunications, health care, industrial, professional services, and travel and leisure industries. 

In addition to his strong survey research background, he is an accomplished qualitative researcher having designed and conducted hundreds of IDIs and focus group discussions with both consumers and business executives. 

Dr. Heisler is currently the director of Fairleigh Dickinson University’s Certificate in Market Research program to be initiated in 2015.  In addition, he has given guest lectures on qualitative and quantitative market research issues at universities and speeches at market research industry conferences. 

Dr. Heisler holds a Bachelor’s degree in Psychology from the University of Michigan, a Master’s in Psychology from DePaul University and a Doctorate in Psychology from the Illinois Institute of Technology.