Bonnie Ulman & Sal Kibler

Bonnie Ulman

Bonnie Ulman is Chief Insights & Planning Officer for M Booth, a New York-based integrated communications agency. Co-author of one of the most popular books about marketing to mothers, Trillion-Dollar Moms: Marketing to a New Generation of Mothers, Bonnie is considered a pioneer and nationally recognized expert in the fields of marketing-to-moms and marketing-to-women.

Bonnie is a frequent speaker and media commentator and her research and insights have been featured in various media outlets, including The New York Times, Go Magazine, Bloomberg News, Atlanta Journal-Constitution, FamilyFun, and others. Her perspective on the day-to-day issues impacting women has helped shape the content and programming created for television, online and print media.

Backed by 30 years’ experience in brand-building and consumer marketing, Bonnie has helped companies such as Wyeth Consumer Health, American Express, Maid Brigade, Best buy and The Coca-Cola Company connect with their audiences to impact their bottom line.

Sal Kibler

Prior to starting her firm, Whole Brain Solutions, Sal held executive leadership positions in several of Atlanta’s top advertising and marketing firms, including The Haystack Group, Inc.

With a special interest in deciphering the code for what makes women and girls tick, Sal parlayed her marketing and advertising expertise into successful campaigns and brand invigorations for a range of clients, including Vanity Fair intimates, Nature’s Own Bread, Russell Athletic Women’s Division, Cox Communications, The Atlanta Women’s Foundation, and The Georgia Coalition for Nutrition Education. 

Ms. Kibler has been featured in The New York Times, The Atlanta Business Chronicle, Atlanta Woman, and go! magazine. She has been named one of The Atlanta Business Chronicle’s  “Women to Watch,”  ADWEEK Dream Team and as head of one Atlanta’s Fastest-Growing Women-Owned Firms.