Kutchera, Joe

Joe Kutchera is the founder and managing partner of Latino Link Advisors where he and his team advise clients on how to best develop content and digital marketing strategies, with an emphasis in Hispanic/Latin American markets. He worked with Flipboard on the launch of its US Latino content guide, which he discussed on CNN en español, and currently manages partnerships in Brazil and Latin America.

Joe is the author of two books including Latino Link: Building Brands Online with Hispanic Communities and Content and E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. He has been featured on Advertising Age, BBC Mundo, Entrepreneur en español, The Financial Times, and Telemundo.

During his nine-year tenure at Time Warner, Joe built such web properties as Warner Bros. Online, ThisOldHouse.com, and CNNMoney. During his last two years at the company, Joe started the digital ad sales team for Grupo Expansion in Mexico City (acquired by Time Inc. in 2005), launching the web sites for Chilango, Quien,and CNNExpansion, the largest business news site in Mexico. In 2008, Joe moved to ContextWeb (now PulsePoint) where he launched its Spanish-language ad network for U.S. Hispanics and opened its Mexico City office as its Director of Spanish-Language Markets. Subsequently, Joe served as the Director of Digital Marketing at Acento Advertising before founding Latino Link Advisors.

Joe has written for The Huffington Post, Fox News Latino, MediaPost and iMediaConnection. He has a BA from Macalester College, an MBA from Fordham University and has served as a board member for the Interactive Advertising Bureau (IAB) Mexico and as a member of the Hispanic Committee for the IAB in the U.S.

Contact Joe here and see the details of Joe’s professional experience on LinkedIn.