Syverson, Andrea

Andrea Syverson is a customer-centric listener, connector and creator. As a right and left-brained creative marketing strategist with over 25 years experience, she holds the customer in highest regard in all decision-making processes.

By actively and intuitively listening to customers, she has created and developed best-selling products and strategies across a variety of categories —from gifts and stationery and books to gourmet food and apparel to spirituality, and many in between. Her clients include many large and small giants: Hallmark, Hershey Foods, Ben & Jerry’s, Celestial Seasonings, Spanx, Boston Proper, Compassion International, and World Vision, just to name a few. While she holds an MBA, Andrea acknowledges that her true expertise comes from continuous hands-on customer experiences.

Syverson loves her work as a brand provocateur. She’s helped companies “stop and think” about their product positioning, their brand relevance, their customer needs. She’s helped companies get back to the heart and soul of their mission, reposition themselves if necessary, construct product and brand fit charts, creatively brainstorm the future and develop strategic merchandising and marketing plans that place their customers’ needs first and center. Her clients appreciate her warm and enthusiastic style and ability to work as an “outsider-insider.”

She is President of IER Partners (www.ierpartners.com), a national consulting firm based in the Rocky Mountains, specializing in branding, strategic planning, merchandising, new product development and creative thinking. She may be reached at asyverson@ierpartners.com.