Bertrand Pellegrin is Director of BP Consulting, a boutique consulting firm specializing in retail development, strategic positioning, and creative direction for global projects in brand design, architecture, and business development.
Previously he was a Senior Retail Strategist with Gensler Worldwide, specializing in brand development, strategic positioning, and creative direction for global projects in architecture and design. Previously, he was the Asia-Pacific director of marketing for the luxury department store brand Lane Crawford (Hong Kong) Ltd. He has also provided his expertise as a brand development consultant for Louis Vuitton (LVMH), Gucci, and Lotte Department Stores in Korea, among others. Mr. Pellegrin is also a veteran of U.S. network television, producing and directing numerous award-winning programs for which he has received three Emmy Awards. He lives in San Francisco.
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