Wirthwein, Chris

About the Author: Chris Wirthwein

Different Rules is the third book on B2B brands, marketing strategy and creativity from award-winning author and marketer Chris Wirthwein. His other popular titles, which can be found in university classrooms and libraries around the world, include Brand Busters and The People Powered Brand, written with co-author Joe Bannon.

Chris has offered marketing insights and commentary at universities and industry conferences, on public and commercial television and radio and on a variety of marketing and business podcasts. His viewpoints and articles have appeared in such publications as Marketing Management, Business Marketing, CMO.com, AdAge, Adweek, Entrepreneur.com and Sales & Marketing Management.

In his 30+ year career in marketing, communications, advertising and market research, Chris has worked alongside 5MetaCom colleagues and clients to develop strategies and campaigns for world-leading B2B brands in medical devices, building products, agriculture, agtech and agrifood, pharmaceuticals, additive manufacturing, industrial abrasives, aerospace, oil and gas and many other industries. His experience includes a host of well known domestic and global B2B brands, including Owens Corning, Firestone, Honeywell, Roche Diagnostics, Elanco Animal Health, Corteva Agriscience and many others.

A golf historian, Chris worked with famed golf course designers Pete and Alice Dye over a period of 16 years to author a book about Crooked Stick Golf Club, the storied course referred to as their “original masterpiece.” He is also a member of the St. Andrews Golf Club in St. Andrews Scotland.

A graduate of Butler University, Chris resides in Carmel (Indianapolis), Indiana.