Siegel, Livingston, and Coffey

David L. Siegel

Dave has been marketing to kids and their moms for more than 25 years. After several years of classic consumer packaged goods marketing, Dave moved over to the advertising and consulting field where he became enamored with the kids marketplace. As one of the first classic consumer marketers to realize the potential of marketing to kids, Dave has had the opportunity of helping dozens of companies in just about every industry realize and capitalize on the potential of marketing to kids and their moms.

Over the years, Dave had addressed such groups as the U.S. Olympic Committee, Grocery Manufacturer’s Association, Color Marketing Group, School Home & Office Association as well as several AMA chapters and the Retail Merchandising Conference regarding kids marketing. He has chaired or spoken at virtually every kids marketing conference in the country as well as Europe and Asia, and is also on the advisory board for KidPower and Marketing and Advertising to Kids.

In 1998, Dave joined forces with Tim Coffey and Greg Livingston and became president of WonderGroup, specializing in marketing and advertising to kids and their moms. Dave, his wife Jan, and their children Robin, Adam, Lauren, and Tiffany live in Cincinnati.

Gregory Livingston

Greg got his first taste of youth and family advertising in 1982 at the Direct Marketing Group in New York. After later stints at Rapp Collins, the direct marketing arm of Doyle Dane Bernbach, and Stockton West Burkhart in Cincinnati, Greg jumped to the client side, spending 10 years as vice president of marketing and advertising for LCA -Vision.

Later in his career, Greg first worked with Dave at Sive/Young & Rubicam before leaving with him in 1998 to join Tim in the formation of WonderGroup. At WonderGroup Greg has been involved in youth-focused product development and advertising for companies including Gibson Greetings, Chiquita, General Mills, Tetra (Warner Lambert), Standard Publishing, Smucker's, Trolli Gummi Candies, Heinz, Ore-Ida, and Kodak, Johnson & Johnson, Toles/Isotoner, and Procter & Gamble.

Greg and his wife Paula, a clinical social worker who specializes in adolescents, have three children.

Timothy J. Coffey

Tim is the CEO and chairman of WonderGroup, and its new product development agency, LaunchForce. He has helped companies develop successful marketing programs that appeal to kids, tweens, teens, and their moms. Consumer behavior has been Tim’s professional passion for more than 20 years. Early in his career, he worked as a market researcher for Procter & Gamble, where he uncovered consumer insights and preferences in the laundry, household cleaning products, and beauty care categories.

His views on marketing to moms and kids began to develop while he was in brand management for Procter & Gamble, working on such brands as Hawaiian Punch and Sunny D. Tim also worked as marketing director for Tupperware, where he helped reinvent the brand’s image and product line to appeal to today’s new moms.

His most profound experience, however, is gained on a daily basis from his own family. Together with his wife, Jill, Tim has a living “focus group” of four girls—Sara, Kathleen, Shannon, and Elizabeth.