A Clear Eye for Branding by Tom Asacker
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"A Clear Eye for Branding by Tom Asacker"
A conversation between executives that explains how branding has changed and why it is so important to see how branding links to consumers |
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| Price: | $17.95 |
| Availability: | In Stock |
| Item #: | 1023 |
| Author: | Asacker, Tom |
| Average Rating: | Not Rated |
Available for Amazon Kindle readers (see below)
by Tom Asacker
Lucky You! You're on a plane on your way to an important meeting about your company's brands and you just happen to end up sitting next to Tom Asacker, the brand marketing guru.
A Clear Eye for Branding is a conversation between and executive and Tom, as he explains how branding has changed and why it is so important to understand how branding links to customers.
David Wolfe, author of Ageless Marketing, describes A Clear Eye for Branding this way, "In this little gem he takes on the issue of branding, presenting it from the customer's perspective, not the marketer's perspective. It's easy to say, 'We're customer centric," but the truth is few cmpanies deliver on that mantra. Follow Tom Asacker's advice and you'll be closer to being there."
(150 pages, paperback, ISBN 0-9725290-8-X; 2005)
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