PMP E-BOOK LIBRARY
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 Innovation Myths and Mythstakes (mistakes) by Tim Coffey, Dave Siegel, and Mark Smith How to develop a winning new product innovation program. $39.95 
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 Hispanic Customers for Life by Isabel Valdes A Fresh Look at Acculturation $49.95
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 RFID Improving the Customer Experience by Mickey Brazeal One-to-One Marketing in Real Time $39.95
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 Multicultural Intelligence (paperback edition) by David Morse Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation $29.95
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 Under the Influence by Erin O. Patton Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00 $19.95
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 The 85% Niche by Miriam Muley The Power of Women of All Colors, Latina, Black, and Asian $39.95
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 A Little Less Conversation by Tom Asacker how today's brands find ways to connect with customers despite the noisy advertising world $19.95
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 Latino Link by Joe Kutchera Building Brands Online with Hispanic Communities and Content $34.95 $19.95
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 Marketing to Leading-Edge Baby Boomers by Brent Green perceptions, principles, practices, predictions 2nd edition $27.50
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 WIN! the Hispanic Market by M. Isabel Valdes Strategies for Business Growth $39.95 $24.95
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 Latinization and the Latino Leader, by Marlene Gonzalez and Cristina Benitez How to value, develop, and advance talented professionals $28.00
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 BrandAbout by Andrea Syverson A Seriously Playful Approach for Passionate Brand-Builders and Merchants $28.00
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