Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller
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"Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller"
Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. |
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| Price: | $34.95 |
| Availability: | In Stock |
| Item #: | 1064-P |
| Author: | Miller, Pepper |
| Average Rating: | 
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Now in Paperback from bestselling PMP author, Pepper Miller
Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper shares thoughtful insights on this influential segment.
(232 pp., paperback, ISBN 978-1-941688-34-2; 2015)
Contents
Acknowledgements
Introduction: The New Black
Chapter 1: The Profitable “Invisible Middle”
Chapter 2: The Dynamics of Black Consumer Marketing
Chapter 3: Black America Today: It’s Still A Different World
Chapter 4: Black Gold: Finding the Mother Lode Hidden in Plain Sight
Chapter 5: Another Opportunity: Wellness Matters
Chapter 6: Under the Radar: Black Immigrants and Black Biracials by J.P. James
Chapter 7: Under the Radar: The Black LGBT Community by Reginald Osborne
Chapter 8: Under the Radar: Black Men
Chapter 9: Under the Radar: Black Baby Boomers
Chapter 10: Under the Radar: Black Women by Sarah Lattimer
Chapter 11: Under the Radar: Blacks and the Green Movement
Chapter 12: Making a Connection
Chapter 13: Black Media Matter: Old Rules Don’t Apply by Pepper Miller with Kevin Walker
Chapter 14: Research Must Be Relevant
Chapter 15: Blacks in Advertising Matter
Chapter 16: Why Black Still Matters
Index
Available for Amazon Kindle Readers
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Also by Pepper Miller...
more info: What's Black About It?
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