Marketing to Women by Marti Barletta

New printing of the Second Edition

Back by popular demand in a new printing, Marketing to Women by Marti Barletta tells you why corporations are spending more than ever before to capture the multi-trillion-dollar women’s market.

Updated success stories, original strategies and applications, and gender-effective advertising “best practices” make this the most comprehensive resource to help brand managers, marketers, and advertising professionals create and execute the most effective marketing plans for reaching women.
 
In Marketing to Women, Barletta reveals:

-- How and why women reach different brand purchase decisions than men do.
-- How to use her proprietary GenderTrends™ Marketing Model to create strategies and tactics that will win women’s brand loyalty.
-- How to develop new products, relevant communications, smart selling techniques, and the right marketing strategies.

In addition, Marti explains what you need to know about the lucrative market of women aged 50 years and older—the “golden bull’s-eye” of target marketing.

Essential reading for everyone on your team.

This book was originally published in 2006

(360 pages, paperback, ISBN 978-0-9851795-6-4; December 2014)