Marketing Management
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 Innovation Myths and Mythstakes (mistakes) by Tim Coffey, Dave Siegel, and Mark Smith How to develop a winning new product innovation program. $39.95 
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 RFID Improving the Customer Experience by Mickey Brazeal One-to-One Marketing in Real Time $39.95
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 The 85% Niche by Miriam Muley The Power of Women of All Colors, Latina, Black, and Asian $39.95
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 Using Choice Modeling to Supercharge Your Business by Chris Diener Know What Your Customers Want, Know What You Can Do About It $34.95
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 Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts A full-tilt guide to creative, insightful focus groups and depth interviews $34.95 $29.95
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 The Art of Strategic Listening by Robert Berkman Finding Market Intelligence through Blogs and Other Social Media $39.95
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 A Little Less Conversation by Tom Asacker how today's brands find ways to connect with customers despite the noisy advertising world $19.95
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 Latino Link by Joe Kutchera Building Brands Online with Hispanic Communities and Content $34.95 $19.95
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 We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby This book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media. $24.95
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 WIN! the Hispanic Market by M. Isabel Valdes Strategies for Business Growth $39.95 $24.95
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 BrandAbout by Andrea Syverson A Seriously Playful Approach for Passionate Brand-Builders and Merchants $28.00
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 The People Powered Brand by Chris Wirthwein and Joe Bannon A Blueprint for B2B Brand and Culture Transformation $28.00
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