Marketing to Hispanic consumers
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Hispanic Customers for Life by Isabel Valdes A Fresh Look at Acculturation $49.95 |
Latino Link by Joe Kutchera Building Brands Online with Hispanic Communities and Content $34.95 $19.95 |
WIN! the Hispanic Market by M. Isabel Valdes Strategies for Business Growth $39.95 $24.95 |
Latinization and the Latino Leader, by Marlene Gonzalez and Cristina Benitez How to value, develop, and advance talented professionals $28.00 |
É-X-I-T-O by Joe Kutcher, Hilda Garcia, and Alonso Fernandez (in Spanish) Su Estrategia de Marketing en 5 Pasos (Your Marketing Strategy in 5 steps) $22.00 |
Divided We Stand: Racism in America from Jamestown to Trump by David R. Morse A guide written to help students of U.S. history, political science, ethnic studies, and labor relations understand the many complex layers of discrimination and racism throughout U.S. history $39.95 |
Marketing to American Latinos Part 1 by Isabel Valdes How to market to Hispanics using an in-culture approach, part one of two parts $29.95 $19.95 |
Marketing to American Latinos Part 2 by Isabel Valdes How to market to Hispanics using the in-culture approach, part 2 of 2 parts $54.95 $29.95 |
The Whole Enchilada by Juan Faura Hispanic Marketing 101 $29.95 |
Beyond Bodegas by Jim Perkins Developing a Retail Relationship with Hispanic Customers $39.95 |
Hispanic Marketing Grows Up by Juan Faura Exploring Perceptions and Facing Realities (Asi Viene el Sandwich) $24.95 |
Latinization: How Latino Culture is Transforming the United States by Cristina Benitez How Latino Culture is Transforming the U.S. $24.95 |