Bob Tzudiker |
19/01/2010

Marketers: ignore this book at your peril. With amazing clarity, Mr. Morse lays out the landscape of multicultural marketing, past, present, and future. This book has opened my eyes to new vistas and opportunities in the world of entertainment, but it equally applies to anyone who wants to communicate effectively with the New America. BOB TZUDIKER, screenwriter, Disney's Tarzan, Newsies, and more.

Jonathan Weiner |
19/01/2010

David delivers an easy to read and thorough understanding of the multicultural consumer. He provides prescriptive guidance by illustrating some who have succeeded and others who have made serious mistakes. An important read-I highly recommend it. JONATHAN WEINER, Vice President, Consumer and Customer Strategy and Insights, Del Monte Foods

Pepper Miller |
19/01/2010

David Morse speaks truth into power in this smartly written, comprehensive cultural marketing book. Morse's no-nonsense layering of keen insights with history and facts unleashes new perspectives about American's changing population. You will be smarter and wiser about the multicultural segments and LGBTs after reading this book. Get ready to take notes for that big presentation because what you need is here! PEPPER MILLER, The Hunter-Miller Group, Inc. Author of What's Black About?