Christopher J. Fraleigh |
07/07/2009

The 85% niche integrates classical brand management principles with diversity and gender marketing expertise... Kudos to Miriam for using smarts, savvy, and creative thinking to push the envelope on the subject of marketing to women. CHRISTOPHER J. FRELEIGH CEO, Sara Lee Beverage & Foods

Dr. Marta Vega |
07/07/2009

Finally someone has stepped forward with the leadership, vision, and business knowledge to shed light on the diversity that exists among women. DR. MARTA VEGA Founder & CEO, The Caribbean Cultural Center

Joyce Roché |
07/07/2009

Read this book to understand how you can sharpen your knowledge about what really drives women and women of color. JOYCE ROCHÉ President & CEO, Girls, Inc.

Byron E. Lewis |
07/07/2009

Miriam Muléy's foresight and leadership in bringing this book to the boardrooms of corporate America, her personal experiences as a Latina, and her professional credentials as a businesswoman uniquely position her to deliver exceptional results and business solutions in marketing to all women. Period. BYRON E. LEWIS Chairman, Uniworld Group, Inc.

Patricia J. Roberts |
07/07/2009

A highly credible analysis of what it takes to grow market share among consumers in general and among diverse consumers, in particular. PATRICIA J. ROBERTS Former Director Women's Retail Initiative, General Motors Corporation