Gwen Kelly |
12/12/2016

What has been created here is the B-school business case. No 21st-century marketer can be taken seriously as business leader, driven to bottom-line results, without having read this book. It is required reading. —Gwen Kelly, veteran Fortune 500 corporate marketing executive

Kevin Tyson |
12/12/2016

Black Still Matters is a powerful and sobering testimony to the still untapped "gold mine" in the African-American culture. Using thorough research, Pepper Miller has uncovered even more reasons why marketers "miss the mark" when determining how to expand their brands. This excellent and easy to consume writing should serve as a training manual for any marketing professional. --Kevin Tyson, Manager, Firm Communications, Chicago Stock Exchange

Marquis Miller |
12/12/2016

Excellent explication and presentation of why Black Matters. Very readable; plain spoken enough that the reader ‘gets’ the meaning without needing SME (subject matter expert) understanding or a familiarity with the terms. —Marquis Miller, Vice President of Field Operations, National Minority Supplier Development Council

John Parikhal |
12/12/2016

Market research guru Pepper Miller loads he latest book on Black America with keen insights, bold suggestions, and lots of fresh opportunities for marketers. --John Parikhal, President, Joint Communications

Jim Glover |
12/12/2016

If What’s Black About It? were the old testament of must have books on African American marketing, Black Still Matters in Marketing is the new. If you are at all interested in marketing to African Americans both these books should be your bibles. Black Still Matters in Marketing educates us to why black marketing still matters in this ever-changing digital world. Blacks are indeed changing, and this book keeps a close eye on why, how, and what smart marketers can do to capitalize on this still very lucrative market. —Jim Glover, author, Mad Man; VP Executive Creative Director, Actwo Agency