Orlando Padilla |
04/01/2012
The leadership in the C-Suite must read WIN! The Hispanic Market and ask executives responsible for marketing, advertising, sales, retail and consumer insights’ to instigate action within their respective areas of responsibility. The book provides definite and solid intelligence to build the business case and the tools to size the opportunity to invest in the Hispanic market. The expertise and insights shared by the contributors is equivalent to going to advanced executive training in the Ivy League, with the best in the industry sharing the latest tools and know-how to successfully target this lucrative market segment, in a friendly format.
--Orlando Padilla, President & CEO, Padilla NetWorks LLC; Formerly Director, Global Public Policy Center, General Motors Corporation
Dr. Jake Benaflah |
04/01/2012
Isabel Valdés is by far the most prolific researcher and author on Hispanic marketing of our time. Her latest book helps us understand how to ‘win with Hispanics in the long run,’ and takes a multidisciplinary approach—across diversity practices, marketing strategy, research, and so much more. This book is a must-read for those interested in seeing their business grow. This book will become the basis for developing a company's winning strategies for Hispanics.
--Dr. Jake Beniflah, Executive Director, The Center for Multicultural Science
John Compton |
04/01/2012
Isabel continues to be the leading expert in understanding how to win Hispanic consumers for life. She has continually challenged us to elevate our insights, marketing capabilities, and resources to fully capture the loyalty of our future consumers. We are grateful for her intellect and passion. --John Compton, CEO,
PepsiCO Americas Global Foods and Snacks Group
Antonio Lucio |
04/01/2012
Isabel's new book is a provocative invitation to a new conversation on the Hispanic market. America is becoming multicultural and Hispanics are leading the way. But this is no longer a Spanish-only group. It is increasingly bicultural and bilingual and their attitudes, behaviors, and beliefs will need to be deeply understood in order co capture the opportunity of the new mainstream. It is the reality of youth today and is the future of the nation. --Antonio Lucio, Chief Marketing, Strategy and Corporate Development Officer, Visa Inc.
Monica Lozano |
04/01/2012
Success in business today requires not just understanding the potential of the Hispanic market, but its complexity as well. Isabel Valdés has brought together nearly 20 Hispanic marketing experts to lay out a clear and cogent blueprint for successfully penetrating this market and debunking the old stereotypes about Hispanics. This new collaborative work brings a modern awareness to the concepts of language, acculturation, technology, media, engagement, and targeting. Another must read.
--Monica Lozano, CEO, ImpreMedia