Terry Soto | 5 out of 5 Stars!
19/01/2010

Multicultural Intelligence is a refreshing, mind-expanding proactive and arguably shocking trip down multicultural marketing lane. Morse dares to take on topics of contention and multicultural taboos directly and passionately such that you really get it and you get it in such a way that you feel exposed and compelled to follow his code for multicultural marketing. If you thought you'd read all you needed to read on multicultural marketing, you're in for quite an eye-opener. TERRY SOTO, President, About Marketing Solutions. Author of Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative
Cynthia Perkins-Roberts | 5 out of 5 Stars!
19/01/2010

Multicultural Intelligence unlocks the historical, sociological, and contextual aspects of Multicultural Marketing. This timely, comprehensive guide is a must-have for those seeking to more firmly embrace today's diverse population in a relevant manner. CYNTHIA PERKINS-ROBERTS, VP Multicultural Marketing and Business Development, Cabletelevision Advertising Bureau
Sandy Gross | 5 out of 5 Stars!
19/01/2010

David Morse brings us up to date on the cultural shifts taking place in American society. A must-read for anyone who is trying to understand these cultural shifts and what they mean for marketing. SANFORD "SANDY" GROSS, Executive Vice President, NovaMex
Sandy Gross | 5 out of 5 Stars!
19/01/2010

David Morse brings us up to date on the cultural shifts taking place in American society. A must-read for anyone who is trying to understand these cultural shifts and what they mean for marketing. SANFORD "SANDY" GROSS, Executive Vice President, NovaMex
Rochelle Newman-Carrasco | 5 out of 5 Stars!
19/01/2010

Multicultural Intelligence is a refreshing balance between storytelling and strategic wisdom. Morse takes us on a journey into the hearts and minds of multicultural America, because he has spent valuable time in the space in a personal way. He has listened to the stories of consumers and is now sharing those voices. At the same time, he includes highly pratical "how-tos" for marketers large and small to make sense of multicultural America from a business standpoint. This is a must read for anyone who is ready to embrace the reality of consumers today and well into tomorrow-that they are from a variety of cultures that call for targeting beyond the historical "general market" paradigm. -ROCHELLE NEWMAN-CARRASCO, President/CEO, Enlace Communications