Gilliam Horsham |
18/11/2009

An on-going exchange with women from all cultures can help companies understand what's next, what their needs are, and what's evolving in the marketplace. GILLIAN HORSHAM Product Director, American Greeting Cards

Vivian Pickard |
07/07/2009

i highly recommend this book to any company interested in increasing market share among women in particular. Miriam's past strong track record of success in managing diversity for bottom line results, her deep knowledge on all aspects of diversity management-from advertising, publicity, promotions, product development, supplier engagements, sales strategies, and leveraging the power of corporate philanthropy-are intricately woven throughout this book. She has a bias for action and it shows in this book. VIVIAN PICKARD, Director, Corporate Relations, General Motors Corp. President, Black Women's Agenda; Chair-Elect, Inforum

Bishop E. Earl McCloud |
07/07/2009

The African Methodist Episcopal Church (AME) has long recognized the power of African American women in the Black Church. It's refreshing to read The 85% Niche: The Power of Women of All Colors and see that corporation are finally getting it and know what we have known for years: Black women are a much to be respected community of leaders. BISHOP E. EARL MCCLOUD JR. Member, Council of Bishops African Methodist Episcopal Church

Victoria E. Jones |
07/07/2009

The 85% Niche: The Power of Women of All Colors is an expertly written book on diversity marketing marketing with a specific specialty specialty in strategy formulation and implementation of marketing efforts targeted to women. Ms. Muléy's passion for enhancing market penetration for the diverse consumer is keenly noted throughout these pages. Her work is focused, professional, and knowledgeable. She is an authority on diversity and the value it brings to enhance performance results in a highly competitive marketplace. VICTORIA E. JONES, HR Director and Dean, College of Leadership, General Motors Corporation, Retired

Michael Jackson |
07/07/2009

As a business woman who has successfully developed marketing plans for several brands at large, medium and small companies, Miriam understands how to sell to women and to multicultural consumers. The 85% Niche: The Power of Women of All Colors represents a concise professional view of what drives women of diverse backgrounds to consider a brand for future purchase. Múley understands the strategic, operational and diversity aspects of marketing. This is a highly recommended read for today's global companies. MICHAEL JACKSON, CMO Summa Entertainment. Former Vice President & General Manager, vehicle Sales, Service & Marketing, General Motors Corporation