Pablo Schneider |
01/02/2012

Where is your organization's growth coming from? Where will your growth come from in the next five, ten, or twenty years? With Hispanics accounting for nearly half of U.S. consumer spending growth and over half of U.S. population growth it is paramount to win the Hispanic market. . . . WIN the Hispanic Market provides unique and valuable insights to help your organization win the present and the future. --Pablo Schneider, President, Corporate Creations International, Inc.

Manuel Gonzalez |
11/01/2012

“Brilliant!” Isabel has collected a data-driven and context-rich analysis of the Hispanic market, which is not only relevant today but will help leaders committed to growth identify one of the world's biggest markets here in the U.S. A must-read for corporate leaders and entrepreneurs, to managers and employees aspiring to understand and “Win the Hispanic market.” --Manuel Gonzalez, Chief Executive Officer, National Society of Hispanic MBAs

Tom Maney |
04/01/2012

Isabel and her team of experts provide the keys to the vault by delivering smart and strategic advice for marketing to U.S. Hispanics. This is the best book Isabel has written!! --Tom Maney, Senior Vice President/Advertising Sales, Fox Hispanic Media

Carlos Arce |
04/01/2012

Once again, we applaud Isabel Valdes for her tireless contributions to Hispanic market knowledge. This time, she brought together the best and brightest experts in our field. The result is a superb compendium of valuable insights and tools that marketing practitioners can use for winning in the Hispanic century. These insights and tools range from highly persuasive approaches for measuring ROI of Hispanic market investments to practical approaches for geo-demographic targeting of Hispanic consumers. It’s a must read for those already committed to the Hispanic market as well as for those that still need evidence of its value. --Carlos Arce, Managing Partner, ArceZmud, LLC; Chief Scientist at EthniFacts, Inc.

Douglas X. Patiño, Ph.D. |
04/01/2012

Win the Hispanic Market by Hispanic marketing and marketing research pioneer M. Isabel Valdés and her colleagues provide progressive insights what American corporations must do in order to assure their success with Hispanic consumers and their community. To understand the Hispanic/Latino community and its complexities requires knowledge, engagement, and investment. Growing brand loyalty and product consumption only occurs when business understands the consumer and has a responsive and qualified labor force; the Hispanic/Latino market is no exception. --Douglas X. Patiño, Ph.D., Vice Chancellor Emeritus, California State University System; Former Secretary, California Health and Welfare Agency