We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby

New from John Zogby, founder of the world-famous Zogby Poll

Over the years, market researchers and social scientists have developed numerous ways to package people into clusters of common features in order to better understand who they are, how they behave, what interests them, and what makes them tick.

Who is the proto-typical Millennial?

Demographics are an interesting way of understanding and predicting behavior, but these numbers alone are incapable of understanding the diversity within, age, regional, income, and ethnic groups.

Meet the 11 Tribes of Modern America

From the Adventurists to the Dutifuls, The God Squad to the Happy Hedonists, this book explains the characteristics that best describe each tribal group, those that one group has in common with other tribes, and those that set the tribes apart.

Move Over Myers-Briggs

Tribal Analytics presents a new tool to help fit individuals into the changing workplace. This technique can be equally helpful to political strategists, religious leaders, career counselors, brand managers and marketers.

Based on seven years of research and a super sample of 6,400 respondents, this book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media.

(209 pages, paperback, ISBN: 978-0-9913382-1-4; 2016)