Brand Management
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Profit with Purpose by Tenesha Jackson Warneri A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences $34.95 $24.95 |
Innovation Myths and Mythstakes (mistakes) by Tim Coffey, Dave Siegel, and Mark Smith How to develop a winning new product innovation program. $39.95 |
A Little Less Conversation by Tom Asacker how today's brands find ways to connect with customers despite the noisy advertising world $19.95 |
Latino Link by Joe Kutchera Building Brands Online with Hispanic Communities and Content $34.95 $19.95 |
WIN! the Hispanic Market by M. Isabel Valdes Strategies for Business Growth $39.95 $24.95 |
BrandAbout by Andrea Syverson A Seriously Playful Approach for Passionate Brand-Builders and Merchants $28.00 |
Hustle, by Bonnie Ulman and Sal Kibler Marketing to Women in the Post-Recession World $24.95 |
ThinkAbout by Andrea Syverson 77 Creative Prompts for Innovation $34.95 |
The People Powered Brand by Chris Wirthwein and Joe Bannon A Blueprint for B2B Brand and Culture Transformation $28.00 |
I F**king Love That Company by Bayard Winthrop How a New Generation of Brand Builders is Defining the Post-Amazon World $19.95 |
Digital Transformation: The Infinite Loop by Paul Miser Building Experience Brands for the Journey Economy $28.00 $24.95 |
Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 $24.95 |