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Featured Products
![]() Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web $29.95 ![]() |
![]() Selling to Affluent Women Face-to-Face with Today's Big Spenders $19.95 |
![]() Refocusing Focus Groups: A Practical Guide by Robert Morais A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95 ![]() |
![]() Dive In (audio version) Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce $29.99 |
![]() Critical Connections by Evan Leepson The Step-by-Step Guide to Transform Your Business Through Referral Marketing $34.50 |
![]() Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands. $34.95 $26.00 ![]() |
![]() A Nation of Numbers The Development of Marketing Research in America $49.95 ![]() |
![]() The Kids Market: Myths & Realities by James U. McNeal The classic guide to kids' marketing research $54.95 ![]() |
![]() The Art of Strategic Listening by Robert Berkman Finding Market Intelligence through Blogs and Other Social Media $39.95 ![]() |
Latest Products
![]() Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95 ![]() |
![]() More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95 ![]() |
![]() Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 |
![]() Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95 ![]() |
![]() Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95 ![]() |
![]() Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 ![]() |
![]() How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 ![]() |
![]() In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
![]() In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |