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Featured Products
![]() Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands. $34.95 $26.00 ![]() |
![]() Crisis Communications in the 24/7 Social Media World by Bill Walker A Guidebook for CEOs and Public Relations Professionals, don't wait until the crisis happens $29.95 ![]() |
![]() Digital Transformation: The Infinite Loop by Paul Miser Building Experience Brands for the Journey Economy $28.00 ![]() |
![]() Refocusing Focus Groups: A Practical Guide by Robert Morais A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95 ![]() |
![]() Hustle, by Bonnie Ulman and Sal Kibler Marketing to Women in the Post-Recession World $24.95 ![]() |
![]() The Kids Market: Myths & Realities by James U. McNeal The classic guide to kids' marketing research $54.95 ![]() |
![]() Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95 ![]() |
![]() Crooked Stick Golf Club by Chris Wirthwein A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye $59.95 |
![]() Custom Surveys Within Your Budget by Brian Cooper and Maria Phillips Maximizing Profits Through Effective Online Research Design $34.95 ![]() |
Latest Products
![]() Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95 ![]() |
![]() More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95 ![]() |
![]() Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $26.00 |
![]() Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95 ![]() |
![]() Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95 ![]() |
![]() Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 ![]() |
![]() How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 ![]() |
![]() In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
![]() In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |