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Featured Products
Let Me Explain Black Again, by Pepper Miller
Let Me Explain Black Again, by Pepper Miller
Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives
$29.95 $24.95 text_stars
WIN! the Hispanic Market by M. Isabel Valdes
WIN! the Hispanic Market by M. Isabel Valdes
Strategies for Business Growth
$39.95 $24.95 text_stars
Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger
Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger
Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet
$35.00
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How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
Using Journey Mapping to Drive Customer-Focused Change, Second Edition
$42.00 $32.00 text_stars
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95
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Multicultural Intelligence (audio version)
Multicultural Intelligence (audio version)
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition
$37.99
Brand Busters by Chris Wirthwein
Brand Busters by Chris Wirthwein
7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products
$24.95
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Using Choice Modeling to Supercharge Your Business by Chris Diener
Using Choice Modeling to Supercharge Your Business by Chris Diener
Know What Your Customers Want, Know What You Can Do About It
$34.95
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A Job-Seeker's  Guide to Careers in Market Research by Dr. James Heisler
A Job-Seeker's Guide to Careers in Market Research by Dr. James Heisler
How to Decide if a Career in Market Research is Right for You
$34.95 $24.95 text_stars
Latest Products
More Than Just Interesting by Elizabeth Knox Oates
More Than Just Interesting by Elizabeth Knox Oates
How to Build an Insights Function for Impact
$24.95
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Mr. Online's Playbook by Jeff Walkowski
Mr. Online's Playbook by Jeff Walkowski
125 Pro Tips for Online Qualitative Research Projects
$30.00 $26.00
Let Me Explain Black Again, by Pepper Miller
Let Me Explain Black Again, by Pepper Miller
Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives
$29.95 $24.95 text_stars
Tell Me More About That by Rob Volpe
Tell Me More About That by Rob Volpe
Solving the Empathy Crisis One Conversation at a Time
$24.95
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Different Rules, by Chris Wirthwein
Different Rules, by Chris Wirthwein
The B2B Marketer's Guide to Product Differentiation
$28.00 $24.95 text_stars
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
Using Journey Mapping to Drive Customer-Focused Change, Second Edition
$42.00 $32.00 text_stars
In Your Car by Kelley Styring
In Your Car by Kelley Styring
A Road Trip through the American Automobile
$29.95
In Your Purse by Kelley Styring
In Your Purse by Kelley Styring
An Archaeeology of the American Handbag
$29.95
Digital Transformation: The Infinite Loop by Paul Miser
Digital Transformation: The Infinite Loop by Paul Miser
Building Experience Brands for the Journey Economy
$28.00 $24.95 text_stars