Call us today: 607-275-8100

Authors
Shopping Cart
0 items

Welcome to Paramount Books

Learn why SMALL is the BIG story in retail and how to make your shop POP!

 

Read PMP's author blog updates

NOTE: This site contains links to Amazon Kindle editions of our books. Occasionally, PMP earns a few pennies when these links are used to make "qualifying purchases" from Amazon.

 

Featured Products
Marketing to Gen Z by Jeff Fromm and Angie Read
Marketing to Gen Z by Jeff Fromm and Angie Read
The Rules for Reaching This Vast--and Very Different--Generation of Influencers
$24.95 $14.97
I F**king Love That Company by Bayard Winthrop
I F**king Love That Company by Bayard Winthrop
How a New Generation of Brand Builders is Defining the Post-Amazon World
$19.95
text_stars
Outsmart the MBA Clones by Dan Herman, PhD
Outsmart the MBA Clones by Dan Herman, PhD
The Alternative Guide to Competitive Strategy, Marketing, and Branding
$34.95
RFID Improving the Customer Experience by Mickey Brazeal
RFID Improving the Customer Experience by Mickey Brazeal
One-to-One Marketing in Real Time
$39.95
text_stars
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby
This book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media.
$24.95
text_stars
Shops that POP! 7 Steps to Extraordinary Retail Success by Pam Danziger
Shops that POP! 7 Steps to Extraordinary Retail Success by Pam Danziger
Discover 7 simple steps to transform your store from ordinary to extraordinary and learn from 17 of the nation’s best specialty retailers about what makes their shops POP!
$28.00
text_stars
Digital Transformation: The Infinite Loop by Paul Miser
Digital Transformation: The Infinite Loop by Paul Miser
Building Experience Brands for the Journey Economy
$28.00 $24.95 text_stars
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands.
$34.95 $26.00 text_stars
Under the Influence by Erin O. Patton
Under the Influence by Erin O. Patton
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
$28.00 $19.95 text_stars
Latest Products
More Than Just Interesting by Elizabeth Knox Oates
More Than Just Interesting by Elizabeth Knox Oates
How to Build an Insights Function for Impact
$24.95
text_stars
Mr. Online's Playbook by Jeff Walkowski
Mr. Online's Playbook by Jeff Walkowski
125 Pro Tips for Online Qualitative Research Projects
$30.00 $26.00
Let Me Explain Black Again, by Pepper Miller
Let Me Explain Black Again, by Pepper Miller
Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives
$29.95 $24.95 text_stars
Tell Me More About That by Rob Volpe
Tell Me More About That by Rob Volpe
Solving the Empathy Crisis One Conversation at a Time
$24.95
text_stars
Different Rules, by Chris Wirthwein
Different Rules, by Chris Wirthwein
The B2B Marketer's Guide to Product Differentiation
$28.00 $24.95 text_stars
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
Using Journey Mapping to Drive Customer-Focused Change, Second Edition
$42.00 $32.00 text_stars
In Your Car by Kelley Styring
In Your Car by Kelley Styring
A Road Trip through the American Automobile
$29.95
In Your Purse by Kelley Styring
In Your Purse by Kelley Styring
An Archaeeology of the American Handbag
$29.95
Digital Transformation: The Infinite Loop by Paul Miser
Digital Transformation: The Infinite Loop by Paul Miser
Building Experience Brands for the Journey Economy
$28.00 $24.95 text_stars