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Featured Products
 Consumer Insights 2.0 by Dona Vitale How Smart Companies Apply Customer Knowledge to the Bottom Line $34.95 |
 Opportunity Screams by Tom Asacker Unlocking Hearts and Minds in Today's Idea Economy $19.95 
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 The Kids Market: Myths & Realities by James U. McNeal The classic guide to kids' marketing research $54.95
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 Latinization and the Latino Leader, by Marlene Gonzalez and Cristina Benitez How to value, develop, and advance talented professionals $28.00
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 How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps. $39.95
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 Qualitative Tips, Tricks, and Trends by Mary Kathryn Malone Tips for making the most of qualitative research $24.95 |
 Starting with the Shopper by Scott Young Trends in technology to learn more about shopper behavior, plus insights in how packaging works to attract consumers $39.95 |
 Under the Influence by Erin O. Patton Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00 $19.95
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 The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey Gage’s greatest contribution to the women’s movement rests on her scholarship, based on careful research. Today we can assess her as an historian, a pioneering scholar of women’s history and the world history movement. $26.00 $19.95
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Latest Products
 Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95 $19.95
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 More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95
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 Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 |
 Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95
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 Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
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 Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00
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 How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00
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 In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
 In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
