Call us today: 607-275-8100

Authors
Shopping Cart
0 items

Welcome to Paramount Books

Learn why SMALL is the BIG story in retail and how to make your shop POP!

 

Read PMP's author blog updates

NOTE: This site contains links to Amazon Kindle editions of our books. Occasionally, PMP earns a few pennies when these links are used to make "qualifying purchases" from Amazon.

 

Featured Products
Latinization and the Latino Leader, by Marlene Gonzalez and Cristina Benitez
Latinization and the Latino Leader, by Marlene Gonzalez and Cristina Benitez
How to value, develop, and advance talented professionals
$28.00
text_stars
Refocusing Focus Groups: A Practical Guide by Robert Morais
Refocusing Focus Groups: A Practical Guide by Robert Morais
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
text_stars
It Was and Was Not So: A novel by Bill Castle
It Was and Was Not So: A novel by Bill Castle
Three year old Billy Calvin, is perhaps one of the youngest narrators in fiction. His obsession with words, his confusions and perceptions give this novel a unique humor and poignancy.
$17.95
text_stars
The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey
The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey
Gage’s greatest contribution to the women’s movement rests on her scholarship, based on careful research. Today we can assess her as an historian, a pioneering scholar of women’s history and the world history movement.
$26.00 $19.95 text_stars
Critical Connections by Evan Leepson
Critical Connections by Evan Leepson
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50
Crooked Stick Golf Club by Chris Wirthwein
Crooked Stick Golf Club by Chris Wirthwein
A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye
$59.95
Starting with the Shopper by Scott Young
Starting with the Shopper by Scott Young
Trends in technology to learn more about shopper behavior, plus insights in how packaging works to attract consumers
$39.95
Mastering Focus Groups and Depth Interviews by Roger Straus
Mastering Focus Groups and Depth Interviews by Roger Straus
A Practiioner’s Guide for Moderators and Interviewers
$28.00
text_stars
Marketing to Hispanics
Marketing to Hispanics
A strategic approach to assessing and planning your Hispanic initiative
$24.00
Latest Products
More Than Just Interesting by Elizabeth Knox Oates
More Than Just Interesting by Elizabeth Knox Oates
How to Build an Insights Function for Impact
$24.95
text_stars
Mr. Online's Playbook by Jeff Walkowski
Mr. Online's Playbook by Jeff Walkowski
125 Pro Tips for Online Qualitative Research Projects
$30.00 $26.00
Let Me Explain Black Again, by Pepper Miller
Let Me Explain Black Again, by Pepper Miller
Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives
$29.95 $24.95 text_stars
Tell Me More About That by Rob Volpe
Tell Me More About That by Rob Volpe
Solving the Empathy Crisis One Conversation at a Time
$24.95
text_stars
Different Rules, by Chris Wirthwein
Different Rules, by Chris Wirthwein
The B2B Marketer's Guide to Product Differentiation
$28.00 $24.95 text_stars
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
Using Journey Mapping to Drive Customer-Focused Change, Second Edition
$42.00 $32.00 text_stars
In Your Car by Kelley Styring
In Your Car by Kelley Styring
A Road Trip through the American Automobile
$29.95
In Your Purse by Kelley Styring
In Your Purse by Kelley Styring
An Archaeeology of the American Handbag
$29.95
Digital Transformation: The Infinite Loop by Paul Miser
Digital Transformation: The Infinite Loop by Paul Miser
Building Experience Brands for the Journey Economy
$28.00 $24.95 text_stars